Whilst it can be hard for an in-house team to a/get all their work done and b/keep up with the changing digital landscape, the opportunities to market an authentic product to a huge audience at a relatively low cost are incredible.
The key challenge is knowing where to start with the available marketing channels. Creating a clear strategy and adopting a test & learn approach that works towards clear goals but can pivot as opportunities appear, is key to achieving good marketing Return on Investment (ROI).
The core values must be always be front and centre, even where local markets require a tailored approach. I can help your organisation take (and keep) control of its branding, working with internal and external stakeholders and suppliers.
Internal Presentation, Communication & Training
Create / Oversee Brand Toolkit / Design Guidelines
Setting & Maintaining Standards
Develop & Monitor Best Practice
There are a number of possible reasons both at the strategic level (happy talk, unresolved conflicting priorities, politics) and also at the point of delivery. Successful projects broadly need to have:
A clear, detailed brief / specification that is understood and agreed by all the stakeholders
Agreement on who will make which decisons within the project and how any conflicts will be resolved
Clear, measurable milestones and accountability for reaching them
Agreement on objective outcomes that will define whether the project is successful
The right type of team to deliver the project
To make the right decisions a good overview of different types of technology available is essential - and an agnostic approach at the start of the project helps makes sure that the most appropriate platforms are used to meet the organisation’s needs.
As someone who’s worked as a content creator (see portfolio), as a commissioner of content on the client side, and having implementing content for marketing - I understand the ingredients that make content effective. I work directly on content creation and also collaborate with a range of specialists including:
Photographer / Videographers
Graphic Artists & Designers