Understanding the market need for your product or service, and the different ‘audience groups’ that you need to communicate with is critical to success. The strategy needs to be crystal clear, simple enough for everyone in the organisation to understood, and practical to implement. I can help you:
• Create, define, or refine your Strategy
• Turn it into a practical Marketing Plan
• Identify key obstacles & challenges
• Make the best use of your marketing resources
Is there agreement internally? Do your marketing materials do justice to your customer service? Is there a reason to change anything? Should you iterate, or start from scratch? I’ll help you navigate these questions, consolidate what you know and fill in the missing pieces.
Understand Organisational Offer
Understand Org strengths & weaknesses
Understand market environment
Analysis of Touchpoints
Audit Internal & External perceptions
Understand & Clarify Market Opportunity
Then it needs to express the offering clearly in everything it *is* (the way it looks, sounds, feels) and everything it *does* (how it interacts with the world).
That concept is very simple - but making it all happen, keeping those things all aligned and, yet, still being able to evolve with the marketplace can be a real challenge.
Creating good content - be it video, photography, web posts, white papers etc - can be expensive and time-intensive - so you need to prioritise carefully. A simple content strategy helps keep this process focussed, enables easy briefing of suppliers, and make the best use of your resources.
Digital projects, especially those with a component of innovation - can make (or break) an organisation. Defining objectives properly, managing risks, and bringing in the right mix of skills will be paramount to making your digital project a success.
It requires a level of open-mindedness and flexibility that is different from the traditional business mindset. However there are some fantastic (and now quite well-established) ‘models’ to follow, such as Lean Startup which applies Kaizen or Continous Improvement philosophies adapted from the world of Lean Manufacturing movement. I have been involved at a high level in several successful startups, and can offer a wide range of practical experience to this type of project.